A conservative, hospitable and very sociable country where dress, photography and the word for tipping are the three things visitors most often get wrong.
Twelve official languages, a country that talks openly about its own history, and a set of courtesies that are easy to learn and matter more than usual.
The Afar Depression in northeastern Ethiopia holds one of the deepest records of human origins anywhere, alongside a working salt trade, an acid hydrothermal field and a persistent lava lake. It is also a region the US, UK and Canadian governments currently advise against.